Direct Response Video Advertising:
The Advanced Guide
Video advertising can transform businesses by engaging consumers on all of their favorite devices. But let’s face it — video advertising can be confusing. Gauging the performance of video ads is difficult, attributing conversions is tricky and advertising technology develops quickly.
After launching thousands of cross-device campaigns, we’ve developed some important insights into the misunderstood world of direct response video advertising — and we want to share them with you. By the time you get to the end of this guide, you’ll understand how to use direct response video advertising to drive conversions for your business and streamline your marketing efforts.