Visit our Advanced Guide to Direct Response Video Advertising to learn more about how to use video advertising to grow your business.
As advertisers seek innovative ways to attract audiences, video advertising has become a meaningful part of attracting and engaging with consumers. Video advertising has become an increasingly powerful way to communicate your brand story, explain your value...read more
Your Guide to the World of Digital Advertising Acronyms Here are 155 common advertising acronyms that every advertiser should know. Advertising technology changes so rapidly that even the most seasoned advertisers sometimes stumble across a new acronym. Whether you're...read more
1. Brand Your Video and Include a Compelling CTA Make sure you have a consistent brand image throughout your video — whether it’s your logo, color scheme, verbiage or the messaging that you’re using. Always make sure your video branding is consistent...read more
Video is the most engaging advertising unit available. In today’s interconnected world, videos command the attention of billions of consumers across devices, formats and apps. As an advertiser, using videos to reach consumers is more important than ever. But with so...read more