Digital Ad Acronym Cheat Sheet

Digital Ad Acronym Cheat Sheet

Digital Advertising Acronym Cheat Sheet

Here are 72 common advertising acronyms that every advertiser should know. Advertising technology is increasingly becoming more in-depth and it’s clear that there’s a lot of terms to learn before being considered an advertising expert.

Whether you’re an industry veteran who created some of these acronyms or a rookie who just wants to knowledgeably communicate, this list is a great way to make sure you’re up to speed on the digital advertising landscape.

Stay tuned for more to come. We’ll update the sheet as the digital advertising landscape continues to evolve. 

  1. ACV = annual contract value
  2. ADX = Google’s ad exchange
  3. API = application program interface
  4. AR = accounts receivable
  5. AOV = average order value
  6. B2B = business to business
  7. B2C = business to consumer
  8. CAC = customer acquisition cost  
  9. CPA = cost per action
  10. CMS = content management system
  11. CPC = cost per click
  12. CPL = cost per lead
  13. CPM = cost per thousand impressions
  14. CRM = customer relationship management
  15. CRO = conversion rate optimization
  16. CTA = call to action
  17. CTC = click-through conversion
  18. CTR = click-through rate
  19. CX = customer experience
  20. DKI = dynamic keyword insertion
  21. DMP = data management platform
  22. DR = direct response
  23. DSP = demand-side platform
  24. ETL = extract, transform, load (data extraction process)
  25. FBX = Facebook Ad Exchange
  26. GA = Google Analytics
  27. GUI = graphical user interface
  28. IAB = Interactive Advertising Bureau
  29. IO = insertion order (contract that confirms details for an ad campaign)
  30. IP = internet protocol
  31. KPI = key performance indicator
  32. (C)LTV = customer lifetime value
  33. MCA-ADC = multi-channel attribution across digital channels
  34. MCA-AMS = multi-channel attribution across multiple screens
  35. MCA-O2S = multi-channel attribution, online to store
  36. MoM = month on month
  37. MRE = monthly recurring expense
  38. (C)MRR = (contracted) monthly recurring revenue
  39. MSRP = manufacturer’s suggested retail price
  40. NCTV = number of clicks to convert
  41. NVTC = number of views (impressions) to convert
  42. OBA = online behavioral advertising
  43. OV = order value
  44. PCTR = predicted click-through rates
  45. PII = personally-identifiable information
  46. PLA = product listing ads
  47. PMP = private marketing platform (as opposed to open-auction buying)
  48. QBR = quarterly business report
  49. RFP = request for proposal
  50. RLSA = remarketing lists for search ads
  51. ROAS = return on ad spend
  52. ROI = return on investment
  53. RPV = revenue per visitor
  54. RTB = real-time bidding
  55. SAAS = software as a service
  56. SEO = search engine optimization
  57. SEM = search engine marketing
  58. SERP = search engine results page
  59. SMB = small business
  60. SMO = social media optimization
  61. SOV = share of voice (a pre-negotiated ad revenue model contrary to PPC and other pay-for-performance models)
  62. SSP = supply side platform
  63. TCV = total contract value (of bookings)
  64. TTC = time to convert
  65. TOV = total order value
  66. UI = user interface
  67. UUID = universally unique identifier
  68. UX = user experience
  69. VOD = video on demand
  70. VTC = view-through conversion
  71. YoY = year on year
  72. YTD = year to date