The Right Inventory to Reach Your Customers
FuelX gives you the power to optimize performance across all inventory types under one roof — and it optimizes the entire process with machine learning and provides completely transparent cross-device, cross-format reporting of how well your campaigns are performing.
Different consumers have different browsing habits and it is important to understand these behaviors to develop an effective video advertising strategy. FuelX runs video advertisements on all major types of premium inventory. Engage your audience directly by choosing the inventory types that appeal most directly to them. Explore the different types of inventory below to understand which types of video inventory are best suited to connect with your customers.
‘Native’ video advertisements appear in social and news publications with formatting specifications that match surrounding content. The goal of native video is to drive viewership and engagement, with video content and formatting that seamlessly fit the rest of the website. When native advertisements are successful, consumers often cannot immediately distinguish the video advertisement from the surrounding content. While native advertising campaigns often must be created specifically to fit surrounding content, they can be highly effective at targeting consumers who are active on social media, online news and gaming platforms. Native ads also tend to drive higher viewability and engagement than standard in-banner ads, which leads to higher click-through rates and brand lift metrics.
Connected TV video advertisements appear on televisions (or other devices) that are integrated with the internet (and other interactive web features) and are used to stream digital content. As consumers move in greater numbers from traditional cable set-top boxes to various connected TV services such as Apple TV, Netflix and Hulu, connected TV video inventory is an important bridge between traditional television and modern digital media. Connected TV allows advertisers to target consumers with the same degree of precision on their television as on their computers and mobile devices.
In-banner video advertisements appear in static banners on websites across the internet. Unlike in-stream video inventory, in-banner video inventory is available anywhere that advertisements are published — not just on sites that have video content. While in-banner videos do do not guarantee views, they do allow nearly unlimited targeting parameters due to their cross-internet availability. Typically, in-banner advertisements follow standard IAB banner sizes (some of the most common being 728×90, 160×600 and 300×250) and are available on a wide range of websites.
In-app video advertisements appear programmatically in applications (other than web browsers) on mobile devices, tablets or desktops. In-app video inventory is one of two primary types of mobile inventory along with mobile web inventory. In-app video inventory offers expansive targeting opportunities that go beyond web placements by targeting consumers who are active on their mobile devices beyond simple web-browsing. In-app video inventory is often a highly successful way to target consumers who actively play games, monitor news apps or browse social media apps.
Since in-app videos are often formatted to match the specifications of their host applications and are usually highly viewable, they often offer advanced engagement tracking metrics and high-click through rates. In-app videos inventory is limited because only certain apps provide programmatic video advertising inventory and in-app video campaigns often require significant customization and high degrees of targeting precision.
Social media video advertisements appear in social media feeds across the largest social networks, including Facebook and Instagram. Since social media users typically demonstrate high levels of engagement and activity on social platforms, social media video inventory tends to be particularly engaging and produce high click-through rates. Like in-app video inventory, social media video inventory often provides engagement opportunities — such as sharing, liking, or re-posting — that are not available across the rest of the web. Since some social media video inventory exists within proprietary digital ecosystems (i.e. Facebook’s walled garden), however, not all data generated by the inventory will necessarily be available.
In-stream video advertisements appear in designated video players found on publications across the internet. These video ads can run before the primary content (pre-roll), after the primary content (post-roll), in the middle of the primary content (mid-roll) or coterminously with the primary content (overlay). All of these types of in-stream video are sometimes collectively called ‘pre-roll’ videos due to the prevalence of that type of in-stream advertisement across the internet.
In-stream videos are highly viewable. They are displayed so prominently that they are hard for consumers to ignore — in-stream audiences are considered ‘captive’ because they cannot click away from the advertisement without clicking away from the primary content. In-stream video inventory sources also often offer ‘companion’ inventory for in-stream videos that can be used to include additional branding or calls to action that accompany the primary video content. Since in-stream videos are placed only on pages that feature videos (greatly increases viewability), they are limited by video inventory availability and targeting precision.
Your Questions… Answered
The Future of Video Metrics
Did your video serve?
Did anyone see your video?
Did anyone interact with your video? How?
Did your video drive conversions? How efficiently?
FuelX video advertisements appear in the most engaging ad units and are optimized for use on all devices. FuelX partners with the largest and most cutting edge ad networks to ensure that your videos will be served to your target audience in the formats that resonate with them — whether they are browsing their social feeds on mobile devices, shopping on their tablets or watching content on their connected TVs.