Documentation

  All Documents

Conversion Tracking and Google Floodlight
Analytics & Reporting

Floodlight is the conversion tracking system for the Google Marketing Platform. Google Campaign Manager and Google Display & Video 360 use Floodlight and prevents cross-channel conversion funnels from counting conversions more than once. The FuelX integration with Google Campaign Manager and Google Display & Video 360 allows us to use Floodlight to track conversions.  

Read More about Google Floodlight

Previous Next