The DMP acts as the backbone for advertising within the digital and programmatic world.
A component of the DMP, which acts as a repository of data that collects, stores, and indexes anonymized proprietary user data.
Indexing is a component of the DMP, which according to the FuelX Tech Stack One-Sheet, acts as a repository of data that collects, stores, and indexes ano-nymized proprietary user information. The DMP acts as the foundation for advertising performance within the digital and programmatic world. The DMP uses its collected, analyzed, and indexed data to send to the DSP. The DSP then aids the ad server, which goes through its own process and places a bid that eventually leads to a decision on which ad to serve. Using the indexed information, the ad server serves the add In real time and has a higher chance of conversion.
Before a DMP can send the information to the DSP, it needs to be powered by Indexing.
What is Indexing?
Indexing is a term coined by FuelX that aids and feeds information to the DMP. The information is collected/indexed, then analyzed to help the DMP build a profile on a consumer. The profiles then allow FuelX to anonymously track a consumer's buying habits/behaviors across multiple devices while recording all of the probabilistic data1.
IN LAYMAN’S TERMS: Indexing helps predict a consumer’s shopping behavior and serves that information to the DMP.
How Does Indexing Differ from a DMP?
A storage house of information that
sends data to the DSP upon request. The DMP is powered by Indexing.
A tracking method program that stores the information for the DMP to use.
FuelX combines Artificial Intelligence and Commerce Data to power the Indexing Engine that aids the DMP. Consumers generally generate well over 2.6 gigabytes of digital data every sixty seconds. That amount of information and the ability to predict consumer behavior in real time would be impossible to track without Artificial Intelligence or the Indexing engine.
1 Collected data that matches similar behaviors of a user connected to multiple devices.