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How does FuelX report on impressions, clicks and conversions?
Analytics & Reporting

FuelX relies on Google as the data source for all reporting on impressions, clicks and conversions. 

For reporting on impression counts, we use Google AdX (Google Authorized Buyer).

For reporting on clicks and conversions, we use Google Campaign Manager (formerly Google DoubleClick). 

We collect this data from Google and then display it on our reporting interface called FuelX Analytics ("FXA").


Read More about Google Ad Exchange  

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