ICEMULE Coolers has a mission to share: They are the portable, fun and functional cooler for every man and woman.
To get their message to the right people, the company turned to FuelX and its machine learning technology to drive brand awareness and revenue.
ICEMULE Coolers knew the value of their brand, but their biggest challenge was gaining brand awareness with the right audience. The company realized that video was the best way to quickly capture their audience’s attention and expose the fun and functional factors of their unique products.
The FuelX Solution
An expert in programmatic video advertising, FuelX provides quality brand exposure that leads to more sales and a higher ROI. FuelX served well-produced creative to an engaged and active audience that resonated with the ICEMULE brand story. With the brand awareness FuelX delivered, ICEMULE wasn't just a cooler anymore. Audiences learned that ICEMULE is a lifestyle.
The company exceeded its original .5X ROI goal, achieving 2.5X ROI with FuelX.
“FuelX has exceeded our goals and expectations,” the company said. “Within the first two to three months, we saw
an incredible value derived from FuelX. Organic traffic was 300% higher than it has
ever been. I was impressed with the machine learning of the platform. At the time, I
had never seen anything like it. It was like freaking rocket science to me!”