A premier maker of exotic wood and steel watches, Original Grain has built its business on the strength of its e-commerce sales. The company turned to FuelX to drive incremental revenue across new
channels and to reach a wider online audience.
Audiences are continually changing due to seasonality. Proper targeting is crucial for success. During the holidays, sales growth at Original Grain is driven by women shopping for gifts. However, off-season shoppers are primarily men. This makes demographic targeting a challenge.
The FuelX Solution
To target strategically, Original Grain uses a multi-channel approach to diversify messaging across the web. With FuelX, the company moved beyond demographic targeting to place the best creative advertisement in the right place, at the right time, to reach new and relevant audiences — regardless of the season.
The company has achieved a $3.60 return on every $1 spent, engaging new customers intent on finding the perfect watch for themselves or their loved ones.
“Performance with FuelX has been really good,” said Mitch Porter, Digital Marketing Manager for Original Grain. “It’s another great touch point to have in our overall marketing funnel.”