Teddy the Dog is an etail brand for every dog lover and anyone who enjoys a good laugh. They offer products ranging from mugs to pajamas, all printed with images of their fictitious dog character, Teddy. The company aims to brighten the days of their online shoppers with humor by bringing Teddy the Dog to life.
Teddy the Dog has a core group of passionate customers who love Teddy’s character. The biggest challenges the company faced was bringing Teddy to life in a visual manner and expanding their audience pool.
The FuelX Solution
To expand their audience, Teddy the Dog set down a path toward expanded digital marketing. That path led them to FuelX. FuelX has helped drive new traffic to the website by targeting custom audiences. These new visitors are converting and showing their love for Teddy by buying t-shirts, mugs and more. And FuelX was pleased to help share Teddy’s story and win the hearts of more dog lovers across the open web.
After launching its FuelX strategy, Teddy the Dog saw a 4.85X ROI in four months.
“We love that FuelX is a visual ad platform, and we can bring our character to life,” the company said. “Also, it’s easy to use. I have trust in the product. Our goals have been exceeded working with FuelX. We came looking for new users. We have seen consistent traffic coming from FuelX; 80% of them are new users who have never been to our website before. Beyond that, they are converting. It’s not just that they are coming. They are shopping and buying.”