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Why Google Ads Clicks and Google Analytics Sessions Don't Match in Your Reports
Analytics & Reporting

Advertisers can link Google Ads and Google Analytics accounts to view data from Google Ads and Analytics together. However, the clicks recorded in Google Ads do not match the sessions recorded in Google Analytics for a number of reasons.

For example, if a user's browser, device and security settings do not support Cookies, JavaScript or Images, Google Analytics will not be able to record a session.

So, while recording a click may be straightforward, recording a session in Google Analytics is complicated because of user browser, device or security settings.

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