Help Center

Help Center

Need help getting started at FuelX?

Check out our guide below to learn how to navigate and use One Portal. One Portal is where you can create and manage ads in Ad Manager, see how your ads are performing with our analytics platform, and manage your billing and account settings.

Ad Manager

Create and manage your ad campaigns in the Ad Manager.

A campaign is an umbrella for a set of ad groups and corresponding ads. The campaign sets the overall budget and settings for ad groups and corresponding ads.

OVERVIEW
Campaign Name

Name your campaign. Although FuelX enters a default campaign name for you, you should choose a name that clearly describes the theme of the campaign so you can easily find it in your account. Your account name isn’t visible to your customers.

Objective

Select the objective for your campaign. There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive conversion

If you choose conversion, please note that you will need to add Pixel tracking on your website in order to capture the conversion events. We will provide instructions after you finish drafting your ad.

BUDGET
Daily Spend

Enter the maximum daily amount you want to spend on your ads.

Run Ads Continuously

If you select this option, your ads will run on a continual basis. You can pause your ad at any time.

Set Start/End Dates

Select start and end dates for your ad campaign.

MAX CPM
Max CPM

Bid Max CPM is the maximum cost you want to pay for one thousand impressions. This is an optional field, as FuelX’s technology will optimize your campaign performance based on your marketing objectives.

An ad group contains one or more ads which have the same ad settings. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Ad Group Name

Name your ad group. Although FuelX enters a default ad group name for you, you should choose a name that clearly describes the theme so you can easily find it in your account. Your ad group name isn't visible to your customers.

Interests
Keywords

Identify key words that your prospective buyers will be searching on.

Spend
Spend

Enter the daily maximum amount you want to spend on your ad group. If you have multiple ad groups, the total should not be greater than daily spend you have identified at the campaign level.

Frequency Cap

Define the maximum number of times your ad appears to the same person.  FuelX defaults to a recommended frequency cap of 3 times/day.

Bid CPM

Define the bid CPM, the maximum cost you want to pay for one thousand impressions. This is an optional field, as FuelX's technology will optimize your campaign performance based off your marketing objectives.

Day Parting

Schedule your ads for certain times of the day or certain days of the week in order to more effectively target audiences.

Content
Device

Target your ads to specific devices such as computers, mobile, and tablets.

Location

Target your ads to specific locations.

Black List

Include a list of domains and websites that you do not want your ads to appear on.

Zip Codes

Target your ads to specific zip codes.

Link & Tracking
Destination URL

Provide the web address of the page you want your audience to go to, after clicking on your ad.

Ads are the pictures and videos that capture the audience’s attention and incentivizes them to click.

Create New Ad
Format

Choose between static (picture) or video.

Image or video upload

Upload your picture or video from your desktop. You can also add your media to your Asset Library before starting the ad creation process.

Destination URL

Provide the web address of the page you want your audience to go to, after clicking on your ad.

Click on the three dots to the right of each ad to edit a specific ad. You’ll be able to edit specific settings after your ad is live, so you can optimize your ad performance.

Click on the specific campaign to see more information on ad groups and ads.

Account Settings

Control the administrative settings of your account in Account Settings. From here you can manage who has access to your account and at what level and manage your payment settings. You can also update your preferences in this section.

Asset Library

Upload and manage your creative assets, images and videos in the Asset Library.

Click on the plus button on the top right of the table. To create Ads, you should have an idea of how much you want to spend, your targeting criteria, and your creative assets.

You will need to:

Analytics

Check and analyze your performance in Analytics.

Check the performance of your ads in  Analytics. You can access Analytics from the navigation bar on the left. 

We have two primary reports:

  • Campaigns and Ad Groups - This report provides performance data for campaigns and ad groups.
  • Site Conversions - This report provides site conversions.

You’ll also be able to access Change History reports here. This will allow you to see what changes were made to your campaigns and by whom.

Billing

Update your payment information and access your invoices in our billing area.