The FuelX Advertising Platform intelligently integrates a proprietary Demand Side Platform (DSP) and Ad Server, and leverages our indexing engine to singularly determine who to target, how and when. Your target customer may respond best to a static in-app ad or an in-banner video, depending on where they are in their customer journey. They may be ready to buy on one site but not another. Or maybe it’s the time of day. Our goal is to discover the right combination of thousands of variables that compels a unique shopper to visit your site and to ultimately complete a purchase.
The FuelX Commerce Indexing Engine has been built to profile and target specifically optimized audience for your products. Most of our clients choose to use our engine to manage their campaigns and strategies. When they do they will see a single campaign that tests thousands of strategies in real-time to maximize the probability of driving a conversion with a particular user.
Some clients prefer managing their own campaigns, setting the parameters of their strategies and being responsible for hitting their performance goals. We support this level of control, but we believe that the FuelX Commerce Indexing AI can manipulate and test more facets for conversion — and faster — than any human.
The FuelX Analytics Platform offers powerful tools to give marketers visibility into conversions and all the touchpoints throughout a customer journey.
Measure the relative performance of all of your advertising channels.
Understand the completion rates of your video advertising.
See all the conversion touchpoints in a customer journey.