Tech Stack

A Fully Integrated Tech Stack

Our clients want to drive reach for their brand. The FuelX platform was built with proprietary technology and best of class industry tools to help you activate new customers, increase the purchasing velocity of active customers and reactivate lapsed ones.

stacked-layers-block Demand-SidePlatform (DSP) Programmatically buysinventory on multiple adnetworks Data ManagementPlatform (DMP) Manages users and assetsfor your campaigns Attribution Service Integrates with GoogleDoubleclick CampaignManager (DCM) and tracksimpressions, clicks andconversions Indexing Engine Delivers next-generationuser segmentation

Commerce Indexing

A Powerful Engine for Your Brand

The FuelX platform is built on a proprietary technology that measures shoppers — by scoring intent and behaviors, the products and the brands they favor, and hundreds of additional factors — to predict their responsiveness to an advertiser’s message. Our technology connects all of these data points to create an indexed portfolio of the best potential audience for a message or an ad at any given time. These shopper measurements, scores and predictive algorithms are updated constantly, just like stock prices on a stock exchange or a stock index. That’s why we call this technology our Commerce Indexing Engine and use it to increase the visibility of your brand.

 

Data Rich

Indicators of intents, activities and behaviors across the Open Web are analyzed.

Dynamic

Shopping scores, indexes and audience portfolios are constantly updated.

Machine Learning

Advanced machine learning models to build your audience portfolios.

Better Brand Reach

Commerce Indexing is used to optimize targeting for reach and visibility of your brand.

Data Rich

Indicators of intents, activities and behaviors across the Open Web are analyzed.

Dynamic

Shopping scores, indexes and audience portfolios are constantly updated.

Machine Learning

Advanced machine learning models to build your audience portfolios.

Better Brand Reach

Commerce Indexing is used to optimize targeting for reach and visibility of your brand.

Analytics and Reporting

Data From an Industry Trusted Source

FuelX Analytics gives you a full view of your campaigns and creatives. FuelX is integrated with DV360 (formerly Google DoubleClick Manager) to ensure visibility into your ad spend and access to the data you need from an industry trusted source.

The Secret Weapon of Lifestyle Brands

  • Include video in your advertising strategy
  • Take advantage of the Open Web
  • Increase reach for your brand