Indexing

A Powerful Conversion Engine for Your Brand

Our innovative technology indexes shoppers by scoring intent and behavior, the products and the brands they favor, and the factors that predict their next purchase. By connecting these dots, marketers can improve their advertising capabilities and change the trajectory of their growth curves.

Indexing Customer Data

Rich, dynamic data on past activity, traits, and preferences of millions of consumers on the open web, all stored on the FuelX platform.

Identifying Intent

Recent behavior and real-time online actions are connected with first-party data to identify which shoppers are most likely to convert on one of your ads.

AI-Driven Targeting

FuelX uses advanced machine learning models to build audience pools that mirror your best customers. Find look-alikes and deliver them ads in the right format at the right time.

Better performance

Improve CPAs across campaigns and funnel stages by targeting and retargeting customers more accurately than a demographics- based platform can.

Indexing Customer Data

Rich, dynamic data on past activity, traits, and preferences of millions of consumers on the open web, all stored on the FuelX platform.

Identifying Intent

Recent behavior and real-time online actions are connected with first-party data to identify which shoppers are most likely to convert on one of your ads.

AI-Driven Targeting

FuelX uses advanced machine learning models to build audience pools that mirror your best customers. Find look-alikes and deliver them ads in the right format at the right time.

Better performance

Improve CPAs across campaigns and funnel stages by targeting and retargeting customers more accurately than a demographics- based platform can.

Ad Formats

Support for More Ad Formats

Give your brand more personality by serving mobile-friendly, rich, interactive
media on brand-safe websites.

Tech Stack

A Fully Integrated Tech Stack

We seamlessly connect all of the best performance marketing tools to save you time and money. The FuelX platform was built with proprietary ad technology to offer better pricing, optimize performance, and give our customers more control over their campaigns.

stacked-layers-block Demand-SidePlatform (DSP) Programmatically buysinventory on multiple adnetworks Data ManagementPlatform (DMP) Manages users and assetsfor your campaigns Attribution Service Integrates with GoogleDoubleclick CampaignManager (DCM) and tracksimpressions, clicks andconversions Indexing Engine Delivers next-generationuser segmentation

Full Funnel

Targeting Every Funnel Stage

targeting-funnel-blue Our Way: The Old Way: Top Funnel Prospecting The largest audience engagement.Purpose is to trigger brand awarenessand facilitate consumer awareness. Bottom Funnel Retargeting Represents a narrow audience. The goal isto finalize customer conversion. Customersat the bottom of the funnel are more likelyto lead to conversion. Full Funnel Optimized Our full funnel platform approach simplifies complicated and fragmented campaign strategies. By connecting branding, viewability and reach with a dedicated focus on performance, we increase brand lift and find new consumers in market to convert at the same time. We translate that into ROI for your clients by optimizing against CPA goals. You’ll stand out as a champion as we deliver on your behalf. Conversion

Analytics and Reporting

Data to Manage and Optimize Your Business

FuelX Analytics leverages data from our Ad Network partners, Doubleclick Campaign Manager and our own
internal tracking to give you a 360-degree view of performance of your campaigns and creatives.

The Secret Weapon of Lifestyle Brands

  • Grow your brand quickly
  • Lower acquisition costs
  • Don’t get lost on saturated platforms like FB and Google
  • Dig deep into performance analytics